Packaging mockup - replace
Lifestyle mockup - replace
Listing mockup - replace
A few of the designs I created for Lupol.
Lupol — Cocaine Wipes (Redesign & A+ Content)
by Charlene Lutge • Design case study
↑ Sales ↑ UK & USA
Case study
★★★★★
Trusted design
Packaging redesign
Product mockups
A+ content & images
Amazon video & ads
Listing optimization
65% ↑ UK sales
45% ↑ USA sales
A+ content launched

Short story: I redesigned the packaging, created on-brand product mockups, produced Amazon videos, and developed full A+ content — which helped Lupol stand out and convert across UK & USA marketplaces.

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Product Highlights — What I delivered

  • Packaging redesign — refreshed visual hierarchy, clearer copy, shelf standout.
  • Product mockups — high fidelity images in multiple orientations and contexts.
  • A+ content — multi-panel visual layout for storytelling + key benefit callouts.
  • Amazon videos — short hero edits and lifestyle clips for ads & listing use.
  • Listing & optimization — image order, bullets, and enhanced copy for conversions.

A+ Content & Visual Storytelling

I worked with the brand for 1.5 years, re-branding and repositioning them as leaders in the marketplace.

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Packaging mockup - replace

A+ Layout & Benefit Callouts

Structured modules for storytelling, features, and comparison — perfect for mobile and desktop.