TBE Lighting
A full rebrand and packaging redesign that boosted shelf-appeal and increased sales.
Approachable. Strategic. A little Alexis.
Brands that feel like you — and convert.
I design memorable identities and dazzling websites that build trust fast and make choosing you the easiest decision of the day.
Brand Strategy
Visual Identity
Web Design (UI/UX)
Signature Palette
Currently: Clever Glow
Trusted by founders, boutique guest houses, and purpose-led brands
Oh Natuurlik
Alfred View
TBE Lighting
Sascha Breuer
KD UK
Nextra
Selected Work
View full portfolio →Alfred View Guest House
A modern website with an integrated booking system connected to major platforms.
Oh Natuurlik
From a single menu redesign to a full rebrand that sparked a franchise expansion.
What clients say
“Charlene made our brand feel like us, warm, professional, and ready to grow. The new site doubled enquiries in the first month.” Frank, owner of Alfred View Guest House.
Hi, I’m Charlene
Designer, brand strategist, friend to founders.
Unique design with a clever edge
I help businesses and boutique brands look like the best version of themselves online. My approach blends empathy (for your audience) with clear conversion thinking (for your goals). Yes, we’ll make it pretty. Also: it will perform.
Ready to elevate your brand?
Fill out the form below and I’ll get back to you as soon as possible.
Project Enquiry
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