A barefoot shoe brand from the UK where movement meets mindfulness 🌿
“How I built a soulful marketing plan for a brand that walks the talk.”
Bahe wanted a holistic marketing plan that reflected their philosophy of balance, natural movement, and sustainability for a new product. The challenge was blending technical performance with soulful storytelling that connects emotionally with mindful consumers.
I started by immersing myself in the barefoot movement and Bahe’s brand story. From audience research to tone-of-voice creation, every step was about connecting nature, movement, and mindfulness through a cohesive strategy.
A look at the marketing plan and strategy presentation for Bahe 👟✨