TBE Lighting Case Study — Charlene Lutge
Rebranding & Packaging Design

Illuminating Sales for TBE Lighting

A complete brand and packaging overhaul designed to stand out on competitive retail shelves, resulting in a significant uplift in sales and brand perception.

The Challenge

TBE Lighting's existing packaging was inconsistent and failed to communicate the quality of their products, getting lost among competitors in a busy retail environment.

The Goal

To rebrand the company and design a cohesive, modern, and eye-catching packaging system that would grab customer attention, clearly convey product benefits, and ultimately drive an increase in sales.

Packaging That Pops

The new design system utilizes a bold color scheme, clean typography, and clear iconography to create a unified and premium feel across the entire product line.

TBE Lighting product packaging design
TBE Lighting packaging for different bulb types Close up of TBE Lighting box design Array of TBE Lighting product boxes TBE Lighting product packaging TBE Lighting packaging branding TBE Lighting packaging design details

Tangible Results

The new branding and packaging had an immediate and significant impact on market performance.

+45%

Increase in Retail Sales

+30%

Boost in Brand Recognition

Top Seller

Status in Key Retailers

+50%

Increase in Distributor Orders

Need packaging that sells?

Let's create a brand experience that flies off the shelves.

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